Linking and Search Engine Optimization

clararobert 10 Décembre 2018

  1. clararobert

    clararobert Membre

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    Search engine optimization is a multi-step and Profit Planlong-term process which helps your website pages rank well in the search engines. One of the most important aspects of search engine optimization is the process of linking. In this article I'll discuss the various forms of linking in the proper methods required for ensuring good placement in the search engines.

    First of all, it's important that the linking structure, or we may call it the navigation system, of a website is simple, straightforward, and easy for the search engines to navigate. If the linking structure is not clear to the search engines as they index the site they may very well miss many of the site's pages leaving them out other index. Using images or fancy drop down menu structures for displaying the site's navigation system is often very unfriendly to the search engines as they spider the site.

    It's important to use simple, text only, links when building the navigation for the site. These text links should be keyword rich with phrases and words which described the landing page they point to. Google, for instance, places much emphasis on the anchor text within these links.
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